Aristocrat – ‘Redesign your gaming floor’ Direct Mail
NMG created this exclusive direct mail piece for Aristocrat, one of Australia’s premier manufacturers of gaming systems and accessories. The unique pack formed part of a wider advertising and PR campaign and was sent out to new and existing clients.
The aim of the ‘Redesign your gaming floor’ concept was to get club owners and gaming floor managers excited about the idea of revitalising their gaming floor. The renovation idea was carried through with a paint brush, a swatch book of all poker machines and a ‘redesign’ booklet with suggested gaming floor layouts. This was then sent to high-end customers, who were traditionally hard to reach.
Aristocrat was extremely pleased with the results, with an excellent response from many high-value clients.
Client: AristocratIndustry: GamingWork: Print design, Direct mail, PR