NMG worked with Top Ryde City (TRC) on many of their seasonal promotions. For the Summer 2013 Campaign we developed a ‘look book’ concept that ultimately featured products from over 50 retailers. Working with an accomplished stylist and a great photographer, we developed stunning fashion images for POS, print and digital marketing materials that spanned the entire shopping centre and beyond.
The work included light-box posters, lift decals, balustrade banners, an outdoor billboard, local press ads, website banners, screen savers, social media ads, social posts and event signage.
Working with our NMG PR team we came up with the idea of a ‘fashion & lifestyle hub’ where retailers could display products, capturing new customers outside of the store front. For 2 weeks we had rotating fashion and lifestyle retailers, as well as an on-site stylist who would help customers with their selections. There were also 4 themed events covering outdoor living, mums and babies, Summer as well as Health and Fitness.
