Novartis Animal Health – Sentinel ‘Your Puppy’ Pack
Novartis Animal Health (NAH) asked NMG to come up with a way to get new dog owners to initiate worming treatment with Sentinel Spectrum.
We came up with the Sentinel Spectrum Puppy Pack. This very successful Veterinarian owner pack came in a premium tin box, has a high-quality puppy care book with photography directed by our creative team, a pet insurance discount offer, a product cash-back offer and sample packs of Sentinel Spectrum. The cash-back element of this project consisted of print materials for the kit, trade detailer to ensure buy-in, a consumer cash-back microsite and a customised debit card for efficient cash-back fulfilment.
This premium kit was a hit with Vets and has been reordered several times over.