Onsior is an prescription only, anti-inflammatory pain medication for dogs and cats and is usually prescribed for pets suffering from osteoarthritis. Novartis Animal Heath (NAH) asked NMG to help launch the product with Australian veterinarians, with a focus on efficacy and the fact that the drug was widely accepted around the world. NMG developed a teaser campaign where vets would receive humorous, and anonymous, post cards from around the world – from a traveling dog and cat. This culminated in a Onsior Veterinarian event invite to the launch.
For the event, and beyond, MNG produced signage, banners, Vet and owner giveaways, clinic detail aids, pet owner communication materials and in-clinic POS. We became responsible for most marketing materials across the Onsior brand.