Aspen – Cartia Marketing, advertising and GP Kit
Cartia is used to thin the blood to help prevent heart attach and stroke in people with heart health issues. It is the number one low-dose aspirin available in pharmacy.
NMG worked with Aspen Pharmacare to design a comprehensive suite of materials for both consumers and healthcare professionals. Our work on the Cartia brand includes consumer and trade press advertising, a wide range of instore POS, such as counter units, floor stands, wobblers, posters, counter mats, product brochures, printed cubes and GP and Pharmacist detail aids. We have helped develop and execute promotional concepts, consumer and trade microsites plus web and social advertising, and more…
As part of the Cartia material, we were asked to come up with a way to get sample packs to GPs. We developed a branded, zip-up case that contained Cartia sample packs, a booklet from The Heart Foundation and product brochures. These were successfully circulated to GPs across the country.