Korn Ferry asked NMG to develop a premium design for their ‘Cultivating Greatness in the Boardroom’ White Paper. After all, the target market for this document was Australia’s top 100 company CEO’s and Board members – a tough audience by anyone standards. The client asked us to focus on the concept of ‘cultivation and growth’ and also asked that the document have a natural feel with sustainable credentials to match. We created an exquisite document that embodied everything the client asked for.
The beautiful bonsai imagery throughout and the clean, contemporary design was exactly what the client was after. The die-cut 6 page cover and the textural, 100% recycled paper stock, far exceeded our client expectations. At the launch of the white paper, the design was a received well by Korn Ferry’s many top tier clients.
Each attendee also received a USB with the document as an interactive PDF.
Client: Ardex Australia & New ZealandIndustry: Building ProductsWork: Print design