NMG worked with The Grace Hotel who were looking to improve the number of weddings they booked. We developed all new marketing collateral, refined the hotels wedding communications. To start, we had an event stylist, a photographer, models and a fashion stylist to help us stage a part-wedding in each of the hotel’s 3 reception halls. Once the photography was done the images were extensively retouched and used for wedding collateral such as, brochures, banners, posters, a wedding microsite and more.
We took a strategic and integrated approach for this client, running PR campaigns to accompany events and to initiate conversations about The Grace’s wedding capacity.
The PR and creative campaigns were a success, with interest in the hotel as a wedding venue spiking and more bookings being taken.
Client: The Grace HotelIndustry: HospitalityWork: Press, Print & POS