McPherson’s asked NMG to help launch 2 new Glam products. Glam Instant Eyeliner and Glam Body Tattoos were being launched into pharmacies and they wanted a new positioning and look and feel for the project. The launch also needed to have an integrated approach, with NMG providing PR and social media strategies.
We designed a glamorous new look and came up with the brand positioning of ‘Own the night’. Launch materials included magazine advertising, in-store posters, counter units and wobblers. For trade, we designed a comprehensive pharmacy detailer and pull-up banners for sales opportunities.
The products were successfully launched into the market and gained excellent media coverage and customer engagement.