Benzac is the best selling acne treatment in Australian pharmacies. In late 2015 the brand underwent a brand and packaging refresh internationally, with a bright, clean, new look that better appealed to teenagers and contemporary consumers. NMG was tasked with rolling out the new brand in Australia, adapting and implementing a new creative campaign across TV, print and POS, as well as localising some packaging design.
For the TVC we took the European ad, reworked the script, produced a new voice over and created new titles for the Australian audience.
Client: GaldermaIndustry: Healthcare, BeautyWork: TVC, Print and Point of Sale
