Calvary is a large healthcare organisation operating public and private hospitals, as well as aged care and community care services. With more than 50 different facilities across Australia, Calvary requires a strong brand to maintain consistency across its various communications. Over the years this consistency had been lost as facilities developed their own marketing materials. NMG came on board to bring the brand up to date and to create a united identity for Calvary.
The first step was to do a brand review and develop a consistent convention for facility names and logos. Brand guidelines were developed along with a range of templates, enabling Calvary facilities to easily produce their own brochures, flyers, advertisements and other materials.
NMG is also presently refreshing the Calvary website with a particular emphasis on readability and user experience.
Client: Calvary (Little Company of Mary)Industry: Health & HealthcareWork: Strategy, creative, advertising, identity design, brochure design, internal comms