BPAY Misconceptions Campaign – NMG worked with BPay to develop a creative and humorous social media campaign that helped to dispel misconceptions about BPAY services. The campaign used well known trivia ‘facts’ that we’re actually false. This Facebook campaign was highly successful due to a strong level of engagement and bold art direction.
BPay wanted a print and digital campaign that helped tell consumers about their BPay view service. This service allows customers to receive, pay and store their bills electronically, making missing bills a thing of the past. The campaign included on-screen ads, posters, web ads and social media placements.