“Corelle Brands Australia partnered with Niche Marketing Group to launch a digitally complex and multi-platform Comms programme to support the “once in a lifetime” opportunity to launch the global juggernaut of the Instant Pot product range within Australia. Niche Marketing Group, through their ability to combine the existing globally derived digitally assets, with their own localised, cutting edge creative prowess, have delivered in the words of our major customers, “the best in class launch programme and creative asset cut through that they have seen in a long time”. This has resulted in the creation of a highly relevant, engaging, consumer advocacy building (read – local Instant Pot Fanatics) and ‘on-brand’ multi-dimensional brand communication programme. Most importantly, it has helped deliver an exceptional in market sales execution plan. Niche Marketing Group have a real knack of rolling their sleeves up with you and delivering outstanding comms programmes that drive sales and consumer engagement.”